The ideal candidate will be effective working independently as well as a part of a team. We need someone with 1-2 years of full-time marketing experience although significant internship experience will be considered. You should want to be a part of a dynamic, creative, high energy environment, which is passionate about web search and innovative technologies. This opportunity is for someone who is entrepreneurial, shows strong growth potential and is ready to work for a company which rewards based on a meritocracy.
Company: Lycos, Inc.
Location: Waltham, MA 02451
Salary/Wage: Very Competitive
Status: Full Time, Employee
Job Category: Internet/E-Commerce
Relevant Work Experience: 1+ to 2 Years
Career Level: Entry Level
Education Level: Associate Degree
Key Responsibilities:
- Analyzing search data and developing new methods of improving campaign performance
- Developing vertical specific industry knowledge and best practices to effectively increase traffic and online revenue generation
- Developing Internet search marketing strategies that include the use of pay-per-click advertising and paid search advertising
- Conducting online traffic and web site analysis
- Search Engine Optimization (SEO) including keyword analysis, competitive site analysis and ad copy generation
- 1-2 years of PPC experience preferred (Google Adwords, Yahoo!/Overture and MSN Adcenter)
- A background in conducting advanced searches using Google, MSN or Yahoo!
- Ability to analyze large volumes of data, identify trends and provide recommendations
- Outstanding communication and organizational skills
- Proven record of completing deadlines on schedule
- Strong analytical and problem solving skills and superior attention to detail
- Very strong MS Office skills including advanced excel skills
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