Online Advertising Trafficking Specialist at LYCOS

Lycos is looking for an Advertising Operations Specialist to join the Business Operations team. In this role the Ad Operations Specialist will work with Sales to schedule, track, and ensure accurate and timely delivery of ads throughout the life of an advertising campaign. In addition, the A.O.S. will schedule advanced Rich Media ads, optimize advertising campaigns, and provide superior client service to advertising buyers, agencies, and partners worldwide.

Company: Lycos, Inc.
Location: Waltham, MA 02451
Salary/Wage: Very Competitive
Status: Full Time, Employee
Job Category: Advertising/Marketing/Public Relations
Relevant Work Experience: 1+ to 2 Years
Career Level: Entry Level
Education Level: Bachelor's Degree

Responsibilities:

• Primary contact for Sales Reps and Clients for trafficking, reporting, and optimizing advertising campaigns
• Responsible for obtaining creative assets from Sales Reps, ensuring campaign meets specifications and submission requirements, and coordinating each stage of the ad testing, preparation, and scheduling process
• Traffic standard and advanced rich media ads including 3rd party tags, behavioral based targeted ads, and video ads
• Communicate available inventory to Sales Reps and keep track of start and end dates
• Responsible for understanding and managing client advertising campaign objectives, performance expectations, and metrics
• Troubleshoot creative when necessary
• Work closely with Sales and Business Operations to assist in the integration and measurement of integrated sponsorships and promotions (banners/text links/content integration, etc). This includes communicating with other departments and clients to make sure all program details are provided, completed and implemented on time
• Monitor delivery and provide optimization recommendations based on ad forecast reports. Present reports and recommendations to Sales and coordinate communication to Clients
• Work with Business Operations to consistently improve and implement Campaign management policies and procedures
• Participate in sales calls when necessary

Requirements:

• Bachelor’s Degree
• 1 to 3 years experience in advertising operations preferably online
• Strong computer skills, especially MS Office
• Working knowledge of an ad serving system
• Strong multi-tasking abilities and project management skills
• Excellent communication and organizational skills
• Must be extremely detailed-oriented with a track record of meeting deadlines
• Must be a team player with a can-do attitude.

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