The Advertising Operations Manager will be responsible for implementing and managing processes and coordinating and providing support related to the Advertising-Operations activities of MLB.com and other sports properties. This position will be responsible for targeting, coding, launching and reporting on ad campaigns within the Dart for Publishers (DFP) ad serving system. This will also require daily interaction with a team of Business Managers, Sponsorship staff and clients to ensure consistent and smooth ad-ops procedures.
Responsibilities:
- Use the Dart for Publishing (DFP) ad serving system to traffic and test creative, schedule and target ad campaigns, and provide reporting
- Interaction and coordination with numerous internal and external personnel and clients to ensure flawless advertising campaign executions
- Ongoing quality assurance support; troubleshoot rich media creative
- Provide assistance with running and interpreting third party tagging and reporting as needed (e.g. Atlas, DFA)
- Identify opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities
- 3-5 years of prior trafficking experience and expert knowledge of DART/DFP
- Working knowledge of Flash, HTML, XML and JavaScript
- Knowledge of Rich Media and video technology and experience working with vendors such as Pointroll and Eyeblaster
- Flexible, personable attitude; Ability to develop cordial, professional relationships with all level of personnel
- Familiar with online advertising, marketing, and sales concepts and metrics
- Strong communication and client relationship skills; ability to publicly present ideas and share information
- Proven ability to accommodate evolving responsibilities and last minute changes
- Must possess strong attention to detail
- Flexible schedule: available weekends and late nights throughout the year, as needed
- Familiarity with the game of baseball
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