Director, Segment Marketing at DivX

Director, Segment Marketing
Location: USA, San Diego
Description
Do you eat lunch at your desk so you can surf the web to stay abreast of happenings in the consumer electronics industry? Do you subscribe to and actually read the e-newsletters you receive from the CEA and other consumer electronics websites? If you answered yes to these questions, this newly created position with our newly public company may be just the move you’re looking to make this year.

We’re the folks who brought you the DivX codec, then consumer electronics products that support DivX video, and then Stage6 - the video sharing site that lets you download DivX video to play on your TV. Now we’re hiring a Director of Segment Marketing. This position is responsible for developing a strategic analysis of the media and networking landscape of the consumer electronics industry. The ideal candidate has an intimate knowledge of hardware, software and services within the consumer electronics industry and experience delivering industry segment analysis, the IC, ODM, OEM ecosystem for each segment, end-user use case identification and high level business and product recommendations. This is a key position that supports our product management and business planning processes.

The Everyday View

The Director of Segment Marketing will create and execute a global Segment Marketing strategy to drive the DivX brand and new business development. Responsibilities include:

• Daily management of segment marketing team
• Creating and managing the development and maintenance of segment plans
• Developing end-user usage scenarios and solutions
• Engaging and managing external research and analyst firms
• Creating and managing centralized research library
• Supporting product management and business planning

The Kind of Person We're Looking For

We’re looking for a seasoned marketing director with specific consumer electronics industry experience. You must have:

• 15 years of marketing and product marketing leadership experience in consumer electronics
• Ability and experience delivering successful business models
• Excellent written and verbal communications skills
• Excellent organizational and logistical skills
• Familiarity with digital media technology and the passion to become articulate about the DivX brand
• Experience managing budgets and vendor relationships

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