Boston, MA
Job Description :
Interested in working with and advising the largest advertisers on the Internet? Do you want to play an active role in defining the next generation of advertising and actually implementing it?
Search Marketing Strategists play a critical role in identifying opportunities to grow YSM’s leading advertisers’ accounts and implementing those opportunities. They are specialists when it comes to search marketing, specifically as it relates to identifying relevant keywords, creating and testing effective ad copy, selecting appropriate landing pages, structuring advertisers’ accounts to maximize their return on investment and pushing the limits of how the medium can be used to achieve marketing success. Along with their Sales counterparts, the Search Marketing Strategists are senior individual contributors and act as a key strategic resource for our leading advertisers in planning and implementing their search marketing campaigns as well as ensuring an overall positive experience with YSM.
Primary Responsibilities:
- “Own” a set of our highest-value advertiser accounts together with your Sales counterparts.
- Work independently either in our base office in Burbank or in one of our numerous field offices throughout the country to identify, prioritize and provide necessary service and pro-active advice for improvement of your accounts either through best practice implementation, account analysis, and/or category expertise.
- Work directly with advertisers at all levels of their organization helping to diagnose their issues, identify opportunities and promote behavior that grows spends with YSM but also ensures long-term success. This can include daily interaction as well as preparation and delivery of monthly and quarterly senior executive presentations.
- Be an expert with respect to YSM guidelines and search marketing best practices and be able to communicate these to all levels of our advertisers’ organizations.
- Be or become an expert in at least one of YSM’s core industry categories, helping to drive thinking around that category, share best practices and be a resource to other members of the Yahoo! organization with respect to that category.
- Continually drive new thinking with respect to management of search marketing campaigns, including development of best practices, development of new analytical techniques, industry-specific insights, etc.
Basic Qualifications:
- Demonstrated experience providing strategic marketing advice either within a blue-chip company or as part of an agency.
- Strong understanding of all facets of marketing, search marketing and best practice campaign development and management and a willingness to continue to stay contemporary on trends within the industry
- Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking
- Excellent communications skills with an ability to “think on your feet”
- Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)
Preferred Qualifications:
- Demonstrated success working in a cross-functional environment, promoting change amongst peers and senior management
- Strong working knowledge of YSM’s guidelines and ad development best practices
- Experience servicing and/or consulting in a vendor/client relationship
- At least a BA degree but preferably an MA degree in either business or marketing
- Knowledge of broader marketing & advertising trends and frameworks
- Willingness to travel
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! Inc. is an equal opportunity employer. For more information or to search all of our openings, please visit http://careers.yahoo.com.
Principals only. Recruiters please don't contact this job poster.
The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day.
In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you.
How Big Can You Think?
About Business group or Product
Job Responsibilities
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