Location: Palo Alto, CA
Responsibilities:
- Develop vertical insights for sales’ top client categories to support USP (audience profiles, purchase behavior, new trends, etc.)
- Feed Trade Marketing lead data to quantify key messages and support major thought leader programs – and help build storylines with relevant data language
- Update Sales’ monthly audience profile collateral and alert internal teams of monthly trends/changes
- Educate Sales Planners/Account Management on how advertisers use third party media research sources and keep them abreast of major changes and training opportunities
- Create Facts & Figures quarterly report for clients around key themes to support revenue (e.g. Shopping trends of 18-24 for holiday advertisers)
- Develop insight “gems” for trade keynotes and priority sales verticals
- Collaborate with internal data team to understand changes in site/audience performance and engagement to ensure Sales presentations are accurate
- Partner with internal data team on discussions with 3rd party companies to increase relevant measurement of our site and audience
- 6-8 years relevant experience, advertising/marketing/sales/internet preferred
- BA/BA degree with focus in marketing and/or analytics
- Expert knowledge of how ad agencies and marketers use different research sources and the ever changing strengths and weaknesses of each source
- Knowledge of top evaluation metrics in marketing and how internet companies may track those metrics with different names
- Proven success supporting advertising sales with insights that led to revenue
- Passion for cobbling data points into persuasive and compelling storylines and presentations
- Heavy interest in emerging trends within social media and viral marketing
- Prior experience diving deep in industry marketing – CPG, Retail, Entertainment ideal
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