Search Engine Marketing Specialist at GoDaddy

Job Description
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. We provide a variety of domain name registration and website hosting services as well as a broad array of on-demand and other services. We are the world’s largest domain name registrar, and North America’s largest shared website hosting provider. Offering a complete line of web development tools including domain name registration, hosting, email, SSL Certificates, on-line shopping carts and complementary products and services, Go Daddy.com was recently ranked # 8 on the Inc. 500 list of America's Fastest-Growing Private Companies in the United States.

Position summary:
The Search Engine Marketing Specialist builds and manages online search advertising campaigns for select Go Daddy customers. The SEM Specialist will also be a key contributor to the ongoing development of the Professional Services program at Go Daddy.

Responsibilities include:

• Planning and developing search engine marketing campaigns for diverse online markets.
• Working directly with business owners to drive traffic and optimize online campaigns.
• Managing keyword portfolios on multiple search engine platforms.
• Implementing and reviewing creative as well as testing multiple creative ads in order to identify the most effective ad placement.
• Testing, tracking, monitoring, analyzing and reporting results.
• Recommending new strategies based on campaign results and market conditions.
• Skills/Requirements

Qualifications:

• Minimum of 2 years search engine marketing experience in various markets.
• BS/BA degree in marketing, communications or business.
• Knowledge of ecommerce and internet-based business models.
• Experience evaluating creative messages, analyzing results and optimizing campaigns.
• Knowledge of Organic Search Engine Optimization strategies a plus.
• Excellent verbal and written communications skills.
• Candidate must have strong analytical skills, be detail oriented and a self-starter.
• Experience with search engine, online advertising, direct marketing and/or email marketing strongly preferred.
• Must have HTML experience and be proficient with Microsoft Office Products.
• Industry certification a plus (GAP, Ambassador)

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