Vice-President, Marketing and Brand Strategy at BREAK

Are you an experienced marketer with a passion for building cool brands? Want to help build the next SpikeTV or Maxim? Would you rather be in an environment where you can have a tremendous impact on a rapidly growing business?

Break.com is a leading online entertainment destination for men 15-35. Last month we showed close to 450,000,000 videos and pictures to 17,000,000 monthly unique users, making us one of the top sites on the Internet.

Not only is Break.com a fun site to visit, but also a fun team that values camaraderie. The talented Break staff works together to keep our large growing audience coming back for more. With a recent investment from Lionsgate Entertainment, Break is in strong position to grow both our brand and our reach.

Break.com is seeking a VP, Marketing and Brand Strategy to help continue to build our Brand into a premier entertainment property.

Responsibilities

• Responsible for Break's overall brand, brand positioning, and brand strategy
• Responsible for driving new customer growth
• Responsible for identifying key strategic marketing partners
• Responsible for creation/management of all events
• Shares responsibility for continually improving existing customer retention, loyalty, frequency, and evangelism
• Liaison with PR and Break's PR agency
• Ensure the company adheres to branding guidelines and standards

Required Skills and Proficiency Levels

• BA/BS or equivalent. Marketing, Advertising, Communications, or Journalism.
• 5+ years marketing experience, most of that online. Ideally, a marketing director with online marketing experience and brand-building skills.
• Experience in multiple marketing disciplines with a foundation in online marketing.
• Must be analytical and metrics-driven with an inspirational creative eye.

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Media Researcher at Facebook

Facebook is looking for a seasoned Media Research professional to join our Trade Marketing team. Primary responsibilities are to provide day to day insights and storylines to directly support Sales’ revenue goals. This position will report to Sr. Trade Marketing Manager in our downtown Palo Alto office.

Location: Palo Alto, CA

Responsibilities:

• Develop vertical insights for sales’ top client categories to support USP (audience profiles, purchase behavior, new trends, etc.)
• Feed Trade Marketing lead data to quantify key messages and support major thought leader programs – and help build storylines with relevant data language
• Update Sales’ monthly audience profile collateral and alert internal teams of monthly trends/changes
• Educate Sales Planners/Account Management on how advertisers use third party media research sources and keep them abreast of major changes and training opportunities
• Create Facts & Figures quarterly report for clients around key themes to support revenue (e.g. Shopping trends of 18-24 for holiday advertisers)
• Develop insight “gems” for trade keynotes and priority sales verticals
• Collaborate with internal data team to understand changes in site/audience performance and engagement to ensure Sales presentations are accurate
• Partner with internal data team on discussions with 3rd party companies to increase relevant measurement of our site and audience

Requirements:

• 6-8 years relevant experience, advertising/marketing/sales/internet preferred
• BA/BA degree with focus in marketing and/or analytics
• Expert knowledge of how ad agencies and marketers use different research sources and the ever changing strengths and weaknesses of each source
• Knowledge of top evaluation metrics in marketing and how internet companies may track those metrics with different names
• Proven success supporting advertising sales with insights that led to revenue
• Passion for cobbling data points into persuasive and compelling storylines and presentations
• Heavy interest in emerging trends within social media and viral marketing
• Prior experience diving deep in industry marketing – CPG, Retail, Entertainment ideal

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Ad Trafficker at hi5

hi5 is a global brand for young people, where over 60 million members have established accounts and personal pages. Members use hi5 to communicate with friends around the world, and to connect with the local and global communities that are important to them. hi5 provides a localized experience for its members, enabling people to connect with others based on language, heritage or other personally relevant cultural and popular interests. hi5 was founded in 2003, is privately held, and located in San Francisco. The company is profitable and is ranked in the top 15 most trafficked sites online.

Position: Localization Manager
Location: San Francisco, CA

Primary Responsibilities:

• Manages the localization of company's sites or pages into targeted countries.
• At a manager level, has operational (rather than strategic) responsibilities to ensure that site content is appropriately translated and transformed for targeted countries.
• Ensures that localization and site content are compelling to users.
• Ensures accurate and meaningful translation and porting of U.S. site content and features into the languages of and interactive design appropriate for targeted countries.
• Plans and manages the activities of the localization staff in all aspects of the localization of assigned site content.
• Often has a background in linguistics, languages and computer science. Typically, incumbent has seven or more years experience of computational linguistics, applied linguistics or localization, with at least two years in people management.

Secondary Responsibilities:

• Ensures the collaboration of engineering, UI and marketing to guide and facilitate translation and localization.
• Negotiates for and coordinates external localization resources.
• Writes and/or manages third party translations and ensures review of all translated materials for accuracy and effectiveness.
• Ensures the ongoing training and development of direct reports and other localization personnel.

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Marketing Manager at YouTube

This position is available in San Bruno, CA.

We're a diverse and self-motivated bunch who combine left- and right-brain thinking to craft the messages, strategies and thought leadership that our sales teams use in the field. We use industry research, competitive analysis and product information to create messaging, marketing plans, collateral and executive presentations that deliver the most compelling value proposition to business partners and clients. Google's Sales Marketers come from a variety of backgrounds - including consulting, banking, marketing, journalism, the public sector and even architecture - so that we can pull from many types of experiences. We are committed to helping the sales teams solve the marketing problems of the world's largest brands and communicate the value of targeted advertising.

The Marketing Manager for YouTube Sales will work to define and execute marketing programs that help drive advertiser adoption of YouTube's advertising offerings. With the rapid evolution of the online video advertising landscape, and YouTube as the leading innovator in that market, this role will be at the center of much industry change.

You'll work closely with both YouTube and Google sales management on marketing programs that educate and influence the world's largest advertisers and ad agencies. You're an outstanding writer, an excellent communicator and a team leader. You also have the ability to create effective, interactive presentations and deliver them in front of large groups. Your thought leadership, excellent client-servicing and relationship skills, and entrepreneurship allow you to make persuasive presentations in front of new and existing customers.

Responsibilities:

• Create and execute strategic marketing plans and programs to support YouTube and Google's advertising sales efforts.
• Develop marketing materials, such as videos, client presentations, media kits, and case studies.
• Analyze data, trends and client performance, develop solid strategic sales plans and prepare and conduct strategic pitches and sales presentations.
• Work closely with YouTube and Google's sales teams, sales management, and peers on the Sales Marketing & Strategy team.

Requirements:

• High-caliber BA/BS degree; MBA preferred.
• 3+ years experience, preferably from the world of online publishing, interactive media, video games, traditional media or management consulting
• Superior PowerPoint skills
• Experience with video production, e.g., creating sizzle reels, trailers, etc.
• Strong aptitude for determining optimal product positioning and developing marketing strategies in a client-facing environment.
• Strong problem-solving and analytical skills and passion for analyzing products, companies and market dynamics.

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Group Quantitative Marketing Manager, Research, You Tube - San Bruno

This position is available in San Bruno, CA.

Join the country's leading and fastest growing advertising sales organization. YouTube, a Google company, is looking for a Group Quantitative Marketing Manager to work in our San Bruno office.

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.youtube.com and across the Internet through websites, mobile devices, blogs and email. YouTube has quickly become the leading destination on the Internet for video entertainment.

Are you interested in creatively contributing to the growth of one of the most cutting-edge entertainment media properties in the world? YouTube is looking for creative, experienced, and hardworking people to understand the marketing needs of major brands and interactive advertising agencies. This role will be responsible for research initiatives in support of YouTube's North American sales. The role will include working with global research firms and other suppliers, managing quantitative and qualitative studies, responding to requests for research, and collecting and presenting data and analysis to address key business needs.

Responsibilities:

• Source and create research and analysis to support sales efforts, working closely with the sales organization and Industry Marketing group.
• Package research and value-added services to provide brand marketers and agencies with valuable insights for their marketing plans.
• Compile and interpret competitive and industry data.
• Work with 3rd party research vendors.
• Develop in-depth case studies which showcase YouTube's advertising solutions.
• Draft questionnaires and surveys and utilize online survey tools.

Requirements:

• BA/BS degree. PhD or MBA preferred.
• 15+ years of entertainment media research experience related to online and/or offline advertising media.
• Expertise in research related to industry verticals such as automotive, CPG,entertainment, video games and wireless carriers.
• Track record of supporting sales initiatives through analysis and presentation of marketing data.
• Experience planning, conducting, analyzing, and presenting data from both qualitative and quantitative primary research studies. Familiarity with a variety of research methodologies.
• Ability to work in cross-functional teams, using research to address business needs and making actionable recommendations based on research findings.
• Ability to analyze research data and translate raw information into actionable insights so that it can be easily utilized by the entire organization. This includes competitive/industry analyst reports as well as third-party audience research such as Nielsen/NetRatings and comScore Media Metrix.
• Strong passion and understanding of User Generated Content, online advertising, youth marketing trends and branding measurement.
• Advertising effectiveness research and traditional marketing mix research experience extremely helpful.
• Proven history of self-direction, creativity, extremely well organized and capable of handling multiple mission critical projects simultaneously and ability to meet deadlines.
• Outstanding presentation and communication skills.

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Advertising Programs Manager at YouTube

This position is available in San Bruno, CA, Chicago, IL or New York, NY.

The area: Google Brand Accelerator

At Google, our mission is to organize the world's information and make it universally accessible and useful. The primary objective of the Google Brand Accelerator (GBA) is to become the indispensable partner to advertisers and agencies for building brands online. GBA will allow Google to consistently deliver the most efficient and effective digital platform upon which the world's leading brands are built. We will connect advertisers' brand message to the target audience at the highest moment of relevance through innovative and accountable online marketing solutions that offer unmatched precision and scale.

The role: Advertising Programs Manager, Google Brand Accelerator - San Bruno, Chicago, or New York

Google is looking for a Manager to develop Media Plans, Programs and Packages.

The Advertising Programs Manager is responsible for proactively developing advertising sales programs against key audience segments, educating the sales team on programs and opportunities, packaging premium content and sponsorship programs, proactively marketing programs to the sales to assist in sell-through and working with sales to assemble engaging programs in response to RFP requests.

Responsibilities:

• Build and lead a team of creatively minded media specialists in the development of innovative marketing programs.
• Manage team strategy identifying key opportunities to drive revenue and satisfy the needs of Google clients.
• Build strong relationships with Google product team leads to provide and build innovative integrated solutions.
• Create and manage external vendor relationships to support program development.

Requirements:

• Strong media background and understanding of how to build compelling media & sponsorship programs.
• 8 - 10 years of experience in media and marketing at an ad agency or media company.
• Experience leading and managing media teams and strategic media initiatives.
• Ability to work well with metrics, numbers, and trends.
• Strong academic performance preferred.

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Audience Strategist at Yahoo

Location : New York, NY
Description: The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day.

In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you.

How Big Can You Think?

Audience Strategist

Yahoo! has implemented a solutions-based sales strategy that is successfully positioning the company into strategic partnerships far upstream in the marketing planning process. To help support these high level client partnerships which include sustained engagement with C-level executives, Yahoo! has created the Audience Strategist position.

The Audience Strategist is a special executive that understands the fundamental principles that bring certainty to the complex world of advertising in the 21st century. Yahoo! owes its partners the leading edge insights into consumer behavior and innovative marketing best practices and this executive is on the front line delivering that service. This is not evangelism or academic; this is the investment of client’s funds for the greatest impact against specifically defined success metrics.

Competitive candidates must have a career history of thought leadership, strategic insights and creativity to go with management skills involving complex levels of collaboration.

The Audience Strategist will:

• Provide leadership grounded in the fundamentals that drive successful advertising campaigns and the application of those fundamentals to new consumer behavior in the digital world.
• Quickly understand a client’s key business problems and marketing strategies. The candidate must excel at translating the client’s input into clear, concise objectives that are actionable by Yahoo!.
• Own strategic excellence for every aspect of the client relationship over the long term.
• Take a hands on and holistic approach to audience data analysis (3rd party research, original research and Yahoo! audience data) in order to translate the marketer's consumer segmentation strategy into an optimized solution for database driven targeting.
• Interpret the significance of key trends and Yahoo! innovations in the context of their relevance and application to the client’s marketing objectives.
• Articulate success metrics that are both actionable and directly tied to objectives.
• Objectively analyze campaign performance and recommend actions for continuous improvement.

Basic Requirements:

• Strong understanding of all media channels.
• Ability to build a strategy that is grounded in consumer behavior.
• A passion for change and transformation.
• History of building solutions that materialize in the marketplace.
• A proven collaborator and relationship builder with C-level client executives.
• Understand flowcharting and other graphical techniques that create a clear vision of how a client’s strategy and initiatives are linked directly to media investment recommendations.
• Ability to work in a fluid, matrixed and dynamic organization.

Preferred Requirements:

• Min 5 years in senior marketing strategy client-services roles (advertising, media planning, consulting, research).
• Demonstrated comfort with a data-based approach to marketing.
• Agency/media experience.
• Ability to think strategically, creatively and analytically at the same time.
• Excellent oral and written communication, negotiation and presentation skills.
• BA/BS/MBA

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New Media Inside Sales Representative at Yahoo

Location : Boston, MA
Description : The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day.

In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you.

How Big Can You Think?

The ideal candidate has a proven track record in online and/or traditional media sales. We're looking for an energetic self-starter with a consultative sales approach who is pro-active in driving revenue and increasing a client base. Candidate must be results-driven, have strong analytical skills and be committed to creating new business opportunities. This Media Sales Professional is expected to understand the overall business objectives of the Yahoo! sales organization, and then articulate the Yahoo! value proposition to the advertising community.

Responsibilities:

• Proactively prospect, qualify, grow, and maintain an account list of medium to large size advertisers.
• Successfully obtain branded marketing dollars from clients in excess of $200,000 annually. Manage and grow an account base exceeding $4 million dollars in annualized recognized revenue.
• Engage and strategize with senior level executives at client companies to demonstrate how Yahoo! can meet their marketing objectives through cross-network online marketing solutions such as integrated sponsorships and graphical media
• Develop and cultivate deep relationships at all levels from CEO/CMO to Brand Managers to Media Buyers
• Identify and understand trends within client markets and industries
• Hit target revenue quota (quarterly)
• Pitch new business to advertising agencies and direct clients
• Proactively provide smart client research and industry specific information
• Update and create sales proposals.
• Navigate internally with various business units to create compelling media solutions for advertisers.
  

Qualifications:

• 3+ years of Overall Sales experience
• 2+ years of Media Sales experience preferred
• Experience in online advertising sales, media buying, brand management, promotions and sponsorships is highly desirable
• Proven track record of success driving revenue through the development of long-term strategic relationships
• Demonstrated track record of structuring and managing complex negotiations to successful closure and delivery (at a 6-figure level)
• Strong understanding of marketing dynamics including demographic and psychographic targeting and brand positioning
• Understand how technology works and the ability to explain in ordinary terms
• Ability to work and contribute in a large team environment
• BA/BS required (Marketing/Advertising preferred)

Yahoo! offers an excellent benefits package that starts your first day on the job. This includes: a 401K Plan, Medical (HMO & PPO), Dental & Vision benefits, paid vacation, paid sick days, Short & Long Term Disability Insurance, Life Insurance, Flexible Spending Account, Employee Assistance Program, Stock Option Plan and Employee Stock Purchase Plan. Employees enjoy a casual dress and fun team environment.

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Director Of Marketing – New Media at LeapLab

LeapLab is seeking a Director of Marketing to develop and manage corporate marketing strategies and tactics, communications, sales support, market analysis, website content and design. The right candidate will have a strong understanding of affiliate marketing, web 2.0, direct response marketing, marketing communications, copywriting, and design. A creative, entrepreneurial spirit and excellent project management skills, coupled with attention to detail, are essential to success. This high impact position reports directly to the CEO.

We’ll be looking for you to:

• Develop the strategic vision for all emerging digital media initiatives.
• Assess online media needs and identify opportunities to strengthen marketing efforts.
• Work with in-house resources and creative team to develop unique and strategically appropriate approaches, including the exploration of venues that utilize emerging technologies.
• Investigate new technology and enhancements that can increase revenue, brand awareness and improve overall customer experience.
• Creatively implement successful marketing campaigns using online and traditional techniques.
• Develop and manage corporate and product brands and identities.
• Develop good quality lead generation programs with proactive online direct marketing programs.
• Work closely with sales team to develop sales collateral and provide support for increased sales.
• Manage, develop and track email marketing campaigns and strategies.
• Manage the company’s websites and SEO projects, landing pages, media campaigns, blog communications, instant chat tool, and other online marketing functions and programs.

Qualifications:

• Bachelors degree in Marketing, Communications, Business or related field. MBA preferred.
• 4+ years of marketing communications experience in an internet environment.
• Exceptional written and verbal communication skills.
• Strong knowledge of affiliate marketing, email marketing, search engine marketing, banner advertising, SEM, and general online and direct marketing principles.
• Demonstrated experience working with Internet analytics packages
• Ability to develop detailed financial models based on traffic assumptions.
• Detailed knowledge of CPC advertising processes, tools, and techniques.
• Strong knowledge of Excel, SQL, and log file analysis.
• Knowledge of HTML, XML, PHP, PERL, and other scripting languages used on web sites.
• Practical experience using Word, Excel, PowerPoint necessary. Adobe Creative Suite – Photoshop, InDesign, Dreamweaver, Illustrator, Acrobat and other related programs a plus.

Our employees enjoy a casual, fun work environment, a comprehensive compensation & benefit package and on-site gym. Our offices are conveniently located in Chandler, close to Loop 101 and Chandler Fashion Center.

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